The Indian automobile market is buzzing with excitement as the festive season of 2025 approaches. The period around Diwali is shaping up to be a blockbuster for car enthusiasts, especially those looking to buy a new SUV. Leading the charge are two of the country’s biggest manufacturers, Maruti Suzuki and Hyundai Motor India, who are gearing up to launch highly anticipated new models. This wave of launches promises to bring fresh designs, cutting-edge technology, and intense competition to the already popular SUV segment.
Maruti’s Tech-Forward Push: The Escudo
Maruti Suzuki is set to make a significant move with the launch of its new midsize SUV, the Maruti Escudo, on September 3, 2025. Based on the successful Grand Vitara platform, the Escudo will be sold exclusively through the brand’s Arena dealership network. While it shares its underpinnings with the Grand Vitara, Maruti has given the Escudo a distinct identity. The front features a unique sealed-off grille, newly-designed headlamps with integrated LED DRLs, and updated fog lamps, setting it apart visually.
Under the hood, the Escudo will offer a versatile range of powertrains to cater to different buyers. The options will include a reliable 103 bhp 1.5L petrol engine, an efficient 116 bhp hybrid powertrain, and a cost-effective CNG variant.
However, the biggest highlight of the Escudo is the technology it brings to the brand. It will be Maruti’s first-ever model to feature Level-2 ADAS (Advanced Driver Assistance System), a major step forward in safety and convenience. Furthermore, it will also be equipped with Dolby Atmos audio technology, promising a premium in-cabin entertainment experience. These features signal Maruti’s intent to compete aggressively on the technology front in the midsize SUV space.
Hyundai’s Premium Overhaul: The Next-Gen Venue
Not to be left behind, Hyundai is preparing to launch the next-generation Venue around the Diwali 2025 period. While the exact date is yet to be announced, this new model is expected to be a comprehensive upgrade over its predecessor. The Venue will retain its popular upright stance but will feature a completely redesigned front fascia, including a new grille, bumper, and striking LED DRLs. A DCT badge on the fenders will likely denote the turbo-petrol variants.
The most significant changes are expected inside the cabin. The new Venue aims to elevate the passenger experience with an updated dashboard, new upholstery, and premium trims. It is also set to receive a panoramic sunroof and ventilated front seats, features usually found in higher segments. An updated instrument cluster and a larger infotainment system will round out the modernised interior. On the safety front, the new Venue may get Level-2 ADASand rear disc brakes, making it a formidable competitor. The engine options will be carried over from the current model, including the 83 PS 1.2L NA petrol, the powerful 120 PS 1.0L turbo petrol, and the torquey 116 PS 1.5L diesel engine.
The EV Race and Broader Market
The excitement isn’t limited to petrol and hybrid models. The electric SUV market is also set for a major showdown. Maruti is expected to launch its e Vitara electric SUV in September 2025, with an expected price range of ₹20-25 lakh. It will face stiff competition from Tata Motors, which is launching the Harrier EV (priced ₹25-30 lakh) and the Sierra EV (priced around ₹20-25 lakh) in 2025. Mahindra is also entering the fray with its Vision S, Vision SXT, and Vision Telectric SUVs around August 15, 2025.
The premium end of the market will also see new entrants. Vietnamese automaker Vinfast plans to launch two SUVs, the VF6 and VF7, with the VF7 slated for an August 18, 2025 launch at a price of about ₹50 lakh. Meanwhile, MG Motor India will target the luxury MPV segment with its M9, launching in April 2025 for around ₹70 lakh.
